How today's economy has changed consumer behavior
When the economy started to slow down in the recession in early 2008, we saw changes in consumer behavior and habits. Studies show that mindsets have changed and today's consumers are very different from the consumers of a few years ago. Many market research services have started their own research and reports to get an idea of the new consumers we are dealing with today. Where do most research services start with analyzing consumer behavior - what are the main drivers of purchasing decisions? Do people view their buying decisions with more thought on future consequences? What else do people buy? Less than? These and other issues can lead to effective research with significant results. So far, various market research services have found that sustainability is a key driver in consumer purchasing decisions. This means that consumers look to the future and consider the long-term effects on their current buying behavior. This means that consumers assume that the economic recession wi...
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