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Consumer Insights
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China is hot right now. With Europe and North America easing under the continuing pressure of the global financial crisis and Japan in such a predicament, China remains the only major economy with significant medium-term growth prospects. With a middle class now larger than the population of the United States, all with disposable income, China is a desirable market for your goods to trade. Unfortunately, it is no secret that the Chinese market offers significant opportunities. China's potential has attracted many companies from all over the world. All the major western brands are there, with seemingly endless resources and best practices from overseas. Many companies from neighboring Asia are thriving, often with the advantage of proximity, a better understanding of Chinese culture, and a large ethnic Chinese population. And in China, many local businesses have good market share, sometimes with government-imposed profits and a relatively strong understanding of China. And everyon...
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