The dangers of buying information products

 Internet marketers populate the World Wide Web, hiding in dark recesses, waiting to fall into the trap of innocent users who fall victim to their talents. They offer guarantees that they know you're too lazy to process them, promises that even a legitimate institution can't make, and prices that are always right on the edge of what any sane person would spend.

It is very easy to lose a lot of money to these people and often difficult to get it back even after going through the "guarantee" process. So how do you know if the product you're looking for is a good one?

The only real answer is word of mouth. Before you buy, do some research on the product and see what other people have to say. Reviews, comments, opinions, complaints ... everything is a must see. This can be painful, but it's worth it.

Covid Insights

Taking a dangerous shortcut - too many "review" sites are trading partners who expect you to buy from their sites in hopes of quickly taking advantage of your good user experience. You can tell these people because there's almost nothing wrong with their product - and they only rate one product (or a group of closely related products) at a time.

It's best to find a website that rates a broad group of products, isn't afraid to distinguish good from bad, and deviates from flashy graphics, bold headlines, and other sales signs.

There are a few tricks you can use to keep it working if you can't find an honest review site. If you're considering buying a digital product and want to know if it's a good deal or not, here's a "Do's and Don'ts" list:

DO: Google for the product name in quotes, plus this: "inurl:forum". This will take you to forums (message boards) that will (usually) give you honest feedback about the product you purchased.



DO: Google for the product name in quotes, plus this: "+ waste". Of all the words people often use to describe bad deals, "waste" is one that traders rarely use. Criticism is another good thing.

YES: Check out the money back guarantee on most of these products. The default is 60 days - but that's not the important part. The important part is: will the product have a real effect in those 60 days? If you are not guaranteed to work within 2 months, this guarantee is useless.

NO: Google for product names and any of the following terms: cheat, suck, work, work, review, argue, comment, or the plural or gerund of those words. These are all words that marketers deliberately create to attract you.

NO: Buy *anything* that has more than two nearly identical "reviews" on the first two pages of Google. This is a product that relies on marketing, not actual efficiency, to sell.

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